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What is Ford NeuroGuard: Smart Drowsiness Safety Headrest about?

Ford is re-entering the Indian market with the NeuroGuard headrest, a safety innovation designed to prevent driver drowsiness using brainwave sensors. The product addresses past failures related to safety and aims to restore trust in the brand by targeting safety-conscious consumers and fleet operators. The marketing strategy includes a campaign highlighting the importance of safety and partnerships for broader reach.

Author

sujalpandey10297

Language

EN