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## CANADA'S TELEVISION INDUSTRY IN A GLOBAL MARKET Preface xi with the conventions of the medium, such as narrative or thematic continuity. However, at a broader level, the producers were concerned that their 'discourse "resonate" with American culture': At any moment in time, the story conference is a condensation point for cultural texts circulating widely in American society. This means that the producers tend to present stories, ideas and characters that will have high audience familiarity. The episodic discourse, in reproducing familiar cultural stories, is a manifestation of a cultural mapping of a particular text onto the cognitive system of the audience ... [T]he producers presuppose that connections to the wider cultural knowledge will be made by the audience. (239-40) In a similar study, Phillip Elliott (1972) found that British television producers consistently drew upon their own cultural experiences when developing a series. Through his observations and interviews, Elliott concluded that television and cultural context were linked in three primary ways: (1) society as a source of stories; (2) producers as interpreters of cultural stories; and (3) producers' perceptions

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Author

Serra Ayse Tinic

Publisher

University of Toronto Press

Published

2005

Language

EN

ISBN

9781442657281

Category

nonfiction

Subjects

History, Sociology, Science