About this document
Systematic Review of Entrepreneurial Pitching by otimenska is a document available to read on EtoBox.
This article presents a systematic review of 173 studies on entrepreneurial pitching from 2000 to 2024, addressing the fragmented nature of existing research. It develops a process model categorizing pitching into four stages: Pre-Pitch, Pitching, Post-Pitch, and Evaluation, and offers an integrative definition of entrepreneurial pitching to enhance conceptual clarity. The review aims to guide future research by identifying gaps and providing a roadmap for further exploration in the field of entrepreneurial
- Author
- otimenska
- Language
- EN