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The study evaluates the impact of a targeted multimedia campaign on maternal health awareness and service utilization among pregnant or postpartum women in rural Karnataka, India. The campaign, delivered in the local Kannada language through various media channels, resulted in significant improvements in maternal health knowledge and increased attendance at antenatal care visits, institutional deliveries, and timely postnatal care. The findings suggest that culturally tailored multimedia interventions are e
- Author
- vicky
- Language
- EN