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What is Renko 2014 about?

The paper explores the relationship between traditional food and nostalgia in Croatia, highlighting how traditional foods evoke positive childhood memories and affect consumer behavior. Through qualitative and quantitative research, it finds that while there is a familiarity with traditional Croatian food, interest in it within restaurants is low due to pricing and promotion issues. The study suggests that leveraging nostalgia could enhance customer satisfaction and engagement in the food and tourism indust

Author

sws

Language

EN