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Optimize Reliance Baking Soda Sales by Sandip Chandran is a document available to read on EtoBox.

What is Optimize Reliance Baking Soda Sales about?

The document discusses challenges facing Reliance Baking Soda (RBS) and recommendations for its Domestic Brand Director Anna Regnante. RBS faces increased competition from private labels and specialty products. It also faces rising raw material costs and a sales force that is small and poorly incentivized. The recommendations include growing and better compensating the sales force, offering more attractive trade incentives, expanding internet advertising, and improving easy-to-use consumer promotions. These

Author

Sandip Chandran

Language

EN