Can I read The Portable MBA in Marketing on EtoBox?

The Portable MBA in Marketing by Alexander HIAM & Charles D. Schewe is a nonfiction available to read on EtoBox.

What is The Portable MBA in Marketing about?

Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations.This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet.Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to

Who reads The Portable MBA in Marketing?

Author

Alexander HIAM & Charles D. Schewe

Publisher

John Wiley and Sons

Published

1998

Language

EN

Category

nonfiction

Subjects

Business, Project Management