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What is Understanding Ethnographic Research Methods about?

Qualitative research focuses on direct discovery through fieldwork rather than objective data gathering. It aims to capture complex social realities through open-ended exploration, description, and interpretation of phenomena as experienced by subjects. The researcher inductively discovers new ideas and tests common assumptions by building sustained contact within a community to gain varied perspectives through observation, interviews, and discussions while guarding against bias.

Author

Srikrishna Sekhar

Language

EN