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What is Perceived Environmental Respon about?

This study investigates the factors influencing green buying behavior among Bangladeshi consumers, highlighting the mediating role of attitude between perceived environmental responsibility and purchasing intentions. Utilizing a sample of 305 respondents, the research identifies key variables such as environmental concern and subjective norms that affect consumer behavior towards eco-friendly products. The findings suggest the need for government intervention to promote green initiatives and educate the pub

Author

simamkelentshongo9

Language

EN