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Crisis Management Communication Strategies by dungsugarlc1234 is a document available to read on EtoBox.
What is Crisis Management Communication Strategies about?
The lecture discusses how organizations should respond to crises, emphasizing the importance of crisis communication theory. It categorizes crises into three types: victim crises, accidental crises, and preventable crises, highlighting that the perceived responsibility affects public reaction. Managers are advised to provide information, communicate preventive actions, and use strategies to protect the organization
- Author
- dungsugarlc1234
- Language
- EN