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What is Consumer Behavior in Flea Markets about?

This paper analyzes consumer behavior at flea markets, which have been a neglected area of study. Through qualitative research including 17 interviews with buyers and sellers at flea markets in the US and Romania, the paper finds that: (1) low prices and deals are key attractions for flea market shoppers, (2) consumers enjoy finding unique old treasures, and (3) flea markets provide social interaction and cultural immersion that regular stores do not. The paper also discusses how flea markets can be develop

Author

biqra4891

Language

EN