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Business Anthropology by Jordan, Ann T. is a book available to read on EtoBox.

What is Business Anthropology about?

Advances in technology open the doors for business expansion and facilitate the creation of complex organizations. It is in this world that anthropological techniques play a distinctive role. Business anthropologists tap various sources of information by getting to know the people within the organization. They take a "holistic" approach, see old realities in new ways, and understand the value of diverse groups, doing their work in both for-profit and nonprofit organizations. This cutting-edge text first familiarizes readers with anthropological methods. It then presents real-world examples of how these methods have been used in business organizations to analyze various phenomena, including consumer behavior, marketing, product design, organizational change, globalization, and diversity. Readers who wish to learn about highly effective ways to guide organizations in a competitive world will find Business Anthropology to be down-to-earth, on target, and immeasurably valuable.

Author

Jordan, Ann T.

Publisher

Waveland Press, Incorporated

Published

2003

Language

EN

ISBN

9781577662136

Subjects

Sociology, Anthropology, Business

Rating

4.3 / 5 (6 ratings)

Updated

2026-03-14