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This study investigates Customer Lifetime Value (CLV) and loyalty drivers in the logistics sector, focusing on VRL Logistics Ltd. in Hubballi, Karnataka. It aims to estimate CLV profiles across different customer segments, identify key loyalty antecedents, and analyze the relationship between CLV and loyalty classification. The research addresses gaps in existing literature by providing empirical insights specific to the Indian logistics market and proposing actionable recommendations for enhancing client r

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surprise.mf0007

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EN