About this document
Brand and Brand Management by Tiến is a document available to read on EtoBox.
The document is a comprehensive overview of branding and brand management, focusing on contemporary research perspectives. It includes various sections discussing brand extension, brand loyalty, corporate social responsibility (CSR), and the legal implications of branding. The text emphasizes the importance of CSR in enhancing brand equity and the strategic role it plays in building consumer trust and company reputation.
- Author
- Tiến
- Language
- EN