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Radical Marketing : From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big by Sam Hill and Glenn Rifkin is a reference work available to read on EtoBox.

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<p>How did the Grateful Dead use its fanatical following to build a $100 million band that still thrives today, despite the fact that the band split up in 1995? How did upstart Boston Beer Company—makers of Sam Adams—revolutionize the beer industry and prevail over lumbering incumbent Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and grow from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina?</p> <p>Through radical marketing.</p> <p>In the tradition of such bestsellers as <b>Thriving on Chaos</b> and <b>Built to Last, Radical Marketing</b> is a fresh, provocative approach to marketing and strategy that has proven hugely successful for organizations ranging from Harley-Davidson to Harvard Business School. In this book, Sam Hill, cofounder of Helios Consulting and an oft-quotes expert on marketing, and Glenn Rifkin, a veteran business writer for the <b>New York Times,</b> identify the unconventional strategies that have enabled ten innovative companies to usurp valuable market share from traditional industry leaders.</p> <p>Just what do these organizations have i

Who reads Radical Marketing : From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big?

Author

Sam Hill and Glenn Rifkin

Publisher

Asian Studies Program, University of Hawaii

Published

2000

Language

EN

ISBN

9780887309793

Category

reference

Subjects

Management, Marketing, Fiction

Rating

3.73 / 5 (65 ratings)

Updated

2026-03-14