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What is Impact of Social Media on Gen Z about?

Generation Z, born between 1997 and 2012, is significantly influenced by social media, which shapes their worldview, mental health, and communication styles. They utilize platforms for self-expression and activism while facing pressures related to perfection and anxiety. Social media also impacts their consumer behavior, as they prefer authenticity and ethical practices over traditional advertising.

Author

Abarnaa Devi M

Language

EN