Can I read Facebook Reviews Impact on Restaurant Brand on EtoBox?

Facebook Reviews Impact on Restaurant Brand by International Journal of Innovative Science and Research Technology is a document available to read on EtoBox.

What is Facebook Reviews Impact on Restaurant Brand about?

This study was conducted to determine if reviews on Facebook affected the brand image of franchise restaurants, regression model was applied. Facebook is a new place of communication and interaction; people share their opinions, experiences, and reviews with each other where one bad review can change the customers mind about the Restaurant’s image. The method of primary data collection was close ended questionnaire administered to 121 youth living in Defence Housing Authority in Karachi. Brand attr

Author

International Journal of Innovative Science and Research Technology

Language

EN