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Can I read Cohort Analysis: An Aid to Strategic Planning on EtoBox?
Cohort Analysis: An Aid to Strategic Planning by Fred D. Reynolds; Joseph O. Rentz is a Business, Management and Accounting article available to read on EtoBox.
What is Cohort Analysis: An Aid to Strategic Planning about?
Strategic planning requires anticipating environments, and cohort analysis can be useful in anticipating change. It represents a new way of thinking about existing relationships, especially age-consumer behavior relationships. It can suggest when such relationships are the results of aging and when they are the results of cohort membership. The methodology is explained and then illustrated with an analysis of data taken from nationwide surveys conducted in 1969, 1975, and 1979.
Who reads Cohort Analysis: An Aid to Strategic Planning?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Fred D. Reynolds; Joseph O. Rentz
- Publisher
- SAGE Publications
- Published
- 1981
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)