Can I read Integrated Marketing Communications : the Holistic Approach on EtoBox?

Integrated Marketing Communications : the Holistic Approach by Tony Yeshin; Chartered Institute of Marketing is a book available to read on EtoBox.

What is Integrated Marketing Communications : the Holistic Approach about?

Integrated Marketing Communications Is A New Text Which Will Answer The Key Questions Of What Marketing Communications Is, How It Works And Why It Is Such A Vital Contemporary Marketing Function. It Is A Comprehensive And Authoritative Overview Of This Complex And Rapidly Evolving Area. The Author's Long Experience In The Industry, And As A Senior Academic, Ensures That The Book Is Able To Show How The Communications Process Really Works And How It Can Best Be Managed In A Strategically And Tactically Cost Effective Manner. Throughout The Book The Framework Of Analysis, Planning, Implementation And Control Is Used To Help The Student Organize Their Approach To The Complex Decision Making In The Present Communications Environment. This Is Both An Essential Text And An Indispensible Reference Resource And Has Been Rigorously Developed For Undergraduates And Postgraduates In Marketing And Business, And For The New Cim Certificate And Diploma Exams In Business Communication, Promotional Practice And Marketing Communications. Considers The Important Role And Contribution Of The Tools Of Market Research, And Explores The Key Issues Of Branding, Brand Imagery, Brand Extensions And Brand S

Author

Tony Yeshin; Chartered Institute of Marketing

Publisher

Routledge

Published

1998

Language

EN

ISBN

9781136395079

Subjects

Marketing, Business, Management