Opening book details…
Can I read Media Performance : Mass Communication and the Public Interest on EtoBox?
Media Performance : Mass Communication and the Public Interest by Denis MacQuail is a nonfiction available to read on EtoBox.
What is Media Performance : Mass Communication and the Public Interest about?
<p><P>This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the 'public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic,</p>
Who reads Media Performance : Mass Communication and the Public Interest?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Denis MacQuail
- Publisher
- Sage Publications; SAGE Publications, Limited
- Published
- 1992
- Language
- EN
- ISBN
- 9780803982949
- Category
- nonfiction
- Subjects
- Sociology, Literary Fiction, Social Science
More by Denis MacQuail
Browse all works by Denis MacQuail
Similar books
- Mass Communication: Living in a Media World (Media and Public Opinion), 4th Edition — Ralph E. Hanson (2014)
- Public Broadcasting and the Public Interest (Media, Communication, and Culture in America) — Michael P. McCauley, B. Lee Artz, DeeDee Halleck, Paul E Peterson (2002)
- The Media and The Public: ''Them'' and ''Us'' in Media Discourse (Communication in the Public Interest) — Stephen Coleman and Karen Ross (2010)
- The Media of Mass Communication — John Vivian (2013)
- Public Policy and the Mass Media : the Interplay of Mass Communication and Political Decision Making — edited by Sigrid Koch-Baumgarten and Katrin Voltmer (2010)
- McQuail’s Media and Mass Communication Theory — Denis McQuail, Mark Deuze (2020)