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What is Crocs about?

This document provides an overview of 6 marketing case studies: 1) Apple Watch launch faced innovation resistance and lower than expected sales. Apple is considering strategies to reduce resistance. 2) Crocs revolutionized the footwear supply chain to quickly fulfill unexpected demand. 3) TRSB grew from a translation business to a $20M national company and must strengthen its B2B brand. 4) "Pink tax" is pricing women

Author

PINXIN NIE

Language

EN