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What is Minimalist - Brand Study about?

Minimalist, founded by siblings Mohit and Rahul Yadav in 2020, focuses on ingredient transparency and science-backed skincare products, offering a wide range of items including serums, cleansers, and moisturizers. The brand reported significant revenue growth to approximately ₹350 crore in FY24 and was acquired by Hindustan Unilever Limited for around ₹2.7–2.95k crore in January 2025. While no granted patents were found, the brand has indicated

Author

vibhuashutosh08

Language

EN