About this document

Task 6 by Nitya Lalwani is a document available to read on EtoBox.

The study highlights that brand image significantly influences consumer trust in e-commerce, with 80-85% of respondents considering it crucial when selecting platforms. Most participants prefer well-established brands, associating them with reliability and security, while a strong visual design also contributes to perceived trustworthiness. Additionally, while influencer endorsements have some impact, they are less decisive compared to brand reputation and familiarity.

Author

Nitya Lalwani

Language

EN