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What is Cluster Analysis of Young Executives about?

This document summarizes a market research project using cluster analysis to understand the lifestyles and attitudes of young corporate executives towards fashion. A questionnaire was administered to 38 executives to collect primary data on their fashion preferences. Cluster analysis identified two distinct groups based on their responses. The first cluster preferred branded clothes, felt pressure to try new brands, and cared more about fashion over price. The second cluster was less concerned with brands a

Author

Zain Ul Abidin Mushki

Language

EN