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What is BM4511 PR Campaign Group Assignment about?

This document provides guidelines for a group assignment in a PR and Communications Management module. Students will be randomly assigned to groups of 4-5 members to develop a PR campaign proposal for The Red Pencil, a charity in Singapore that uses art therapy. The campaign aims to create awareness of The Red Pencil and its new center, and educate Gen Z youth about art therapy. Students must conduct target audience interviews, define objectives and key messages, propose strategies and tactics, create a tim

Author

Tan Ching

Language

EN