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Market Orientation in Small Businesses by Ijsrnet Editorial is a document available to read on EtoBox.
Weerakoon WMPGC The objectives of this study were to identify the level of market orientation of micro and small businesses and to identify whether there are differences in level of market orientation in terms of firm level characteristics. Accordingly, a sample of 49 micro and small businesses based on agriculture and trading sectors in Badulla district were studied. According to descriptive statistics, none of the firms is adopting a high level market orientation whereas all most all the firms are belong
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- Ijsrnet Editorial
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- EN