About this document
Health To Perceived by Beneton Oktovianus is a document available to read on EtoBox.
The study investigates the influence of health consciousness on perceived value dimensions and their impact on the willingness to consume foods from healthy brands. It finds that health consciousness positively affects perceived quality, social, emotional values, while perceived financial value does not influence consumption willingness. The research contributes to understanding how perceived value theory can predict intentions to consume healthy foods, particularly in a Peruvian context.
- Author
- Beneton Oktovianus
- Language
- EN