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This document describes the variables of the microenvironment of a project to create a database of service and product providers for communities. It analyzes the barriers to entry and exit of the market, as well as the bargaining power of the different actors involved such as suppliers, buyers, and substitutes. The objective is to capture a large share of the target market through exclusivity clauses with key suppliers to limit competition from potential new entrants.

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ScribdTranslations

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