About this document
Eva Deodorants for Young Women by Athulya Sajith is a document available to read on EtoBox.
The document summarizes research conducted on Eva deodorants. It analyzes customer attitudes, segmentation, targeting, positioning and competitive scenario. Research results show dissatisfaction among customers and frequent brand switching. Customers do not recall Eva advertisements well. The document proposes a rejuvenation plan for Eva including new communication channels, pricing strategies, packaging changes, and a large budget for print, television, radio and digital promotions.
- Author
- Athulya Sajith
- Language
- EN