About this document

Kantar Brand Footprint 2023 Insights by Luis Fonseca is a document available to read on EtoBox.

This document summarizes the findings of an annual brand performance study conducted across 53 markets and 5 continents. Some key findings include: 1) Many brands have demonstrated resilience during challenging economic times by adapting pricing strategies, showing empathy for struggling consumers, and innovating to meet evolving needs. 2) Up-and-coming and smaller brands have carved out niches for themselves, even in saturated categories, by tapping into empathy and understanding consumer needs. 3) Th

Author

Luis Fonseca

Language

EN