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What is Business Ethics and Consumer Behavior about?

This thesis examines the effect of business ethics on consumer buying behavior. The author, Emmi Seppänen, conducted a quantitative study through an electronic questionnaire sent to Metropolia Business School students and staff in Finland. The thesis consists of theoretical sections on business ethics, ethical consumerism, and buying behavior. It also presents the results of the questionnaire, which found that respondents would prefer companies with good ethics and be willing to pay slightly more for ethica

Author

dobomighie

Language

EN