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What is Brand Image Impact on Millennial Loyalty about?

This chapter reviews relevant literature and studies on the effects of brand image on customer loyalty and satisfaction among millennials in Binan City, Laguna. Foreign literature discussed how corporate brand image significantly affects customer commitment and loyalty. Local literature explored how brand image develops over time through consistent advertising and is validated by customer experience, and how satisfied customers are more likely to be loyal and provide positive word-of-mouth. Related studies

Author

Mark Anthony Berroya

Language

EN