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What is Strategic Marketing for Urban Water Services about?

This document discusses strategic marketing processes for water utilities. It outlines a 4 stage process: 1) Analyze the current situation including customer needs, infrastructure, finances, etc. 2) Determine objectives and desired future state for each customer segment. Develop service options and demand assessments. 3) Develop a marketing strategy to achieve objectives including positioning, promotion, customer support. Consider partnerships. 4) Implement plans, seek funding, and revise based on

Author

Anu Kumari

Language

EN