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1) Bickman (1974) carried out a study into obedience using a field experiment method. One control used was an assistant posing as a park warden. 2) Conformity rates increased from 30% in a group of three people to 52% in a group of six people, a percentage increase of 73%. 3) Matej and Joanne could change attitudes towards sexism at their school through minority influence by giving a talk at assembly and launching an awareness campaign to present alternative views and potentially change prevailing norms.

Author

Joe

Language

EN