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7-Eleven Vietnam Marketing Campaign 2018 by lalala is a document available to read on EtoBox.

Event 1 involves sponsoring an exam assistance campaign where 5% of customer bills at Seven-Eleven will be donated. The goal is to raise 200,000,000 VND to support students. Event 2 celebrates the first anniversary in Vietnam by giving away Slurpee cups on July 11th and providing discounts for customers wearing theme colors during subsequent weeks in July. The marketing plan from February to July aims to attract younger customers, position Seven-Eleven as an innovator providing suitable products and servi

Author
lalala
Language
EN