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What is Impact of Marketing Mix Elements On The Brand Equi about?

This study investigates the impact of the service marketing mix on brand equity in the online food delivery industry in Bangladesh, highlighting the significant roles of Place, Promotion, and Physical Evidence. It finds that while these three elements strongly influence brand equity, other factors like Product, Price, People, and Process have weaker effects. The research aims to provide insights for marketing teams to enhance brand equity in the rapidly growing online food delivery market.

Author

Dmitry Golovtsov

Language

EN