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What is Consumer Attitudes on Online Shopping about?

This document summarizes a study exploring consumer attitudes toward online shopping in Jordan. The study found that online shopping is not very common in Jordan due to challenges with delivery infrastructure and lack of consumer awareness of e-commerce benefits. A survey of 50 Jordanians found that attitudes toward online shopping were influenced by lack of internet experience, underdeveloped IT infrastructure, concerns about retailer trust and online payment/delivery services. However, Jordanian consumers

Author

Komal

Language

EN