About this document
Comprehensive CRM Framework Overview by sachin verma is a document available to read on EtoBox.
The document describes the framework and goals of customer relationship management (CRM). It outlines the 7 key elements of a CRM framework: vision, strategy, valued customer experience, organizational collaboration, processes, information, and technology. It then discusses 4 common CRM goals: increasing customer retention, shortening the sales cycle, selling more, and decreasing customer acquisition costs. Finally, it explains the CRM cycle and customer lifecycle, outlining the 4 stages of the CRM cycle (m
- Author
- sachin verma
- Language
- EN