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Rethinking Luxury in Online Commerce by jorge is a document available to read on EtoBox.

What is Rethinking Luxury in Online Commerce about?

The luxury market is undergoing a digital transformation, with brands increasingly adopting AI-powered e-commerce platforms, which offer convenience and personalized shopping experiences. However, this shift threatens traditional brick-and-mortar boutiques, leading to potential job losses and a loss of personal connections in luxury shopping. The industry faces the challenge of balancing digital innovation with the essence of luxury, suggesting a hybrid model that combines online and physical experiences ma

Author

jorge

Language

EN