About this document
Frozen Food Market Trends in India by Rishav sinha is a document available to read on EtoBox.
This document provides an overview of the frozen food industry in India. It discusses how frozen food is becoming increasingly popular in India due to factors like more women in the workforce. The key categories in frozen food are vegetables, poultry, and seafood. Most sales occur through supermarkets and hypermarkets. The document reviews several studies on trends in the Indian and US frozen food markets and consumer preferences. It poses research questions about identifying key markets/segments and design
- Author
- Rishav sinha
- Language
- EN