Can I read Using AI in Marketing: An Introduction (MLI Generative AI Series) on EtoBox?

Using AI in Marketing: An Introduction (MLI Generative AI Series) by Greg Kihlström is a nonfiction available to read on EtoBox.

What is Using AI in Marketing: An Introduction (MLI Generative AI Series) about?

In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis optimization. It is divided into four parts, each addressing a different aspect of AI and marketing. Part I covers the fundamentals of AI in marketing, including machine learning and generative AI. Part II explores growth areas for marketing and AI, using generative AI and customer journey personalization. Part III goes into detail about how to use AI, particularly generative AI tools, to enhance the marketing function. Part IV is about integration and optimization, providing insights on when and where to invest in AI and how to prepare your team for an AI-driven marketing future. FEATURES: Covers AI-based platforms for text, image, and video generation, revolutionizing content creation Shows how AI can enhance customer interactions through personalized content and conversational AI Explores AI-a

Who reads Using AI in Marketing: An Introduction (MLI Generative AI Series)?

Author

Greg Kihlström

Publisher

Mercury Learning and Information

Published

2024

Language

EN

ISBN

9781501522796

Category

nonfiction