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Customer Relationship Management - NOTES by linh is a document available to read on EtoBox.

Chapter 1 provides an overview of customer relationships in business, defining key concepts such as episodes, interactions, and the five phases of customer-supplier relationships. It emphasizes the importance of trust and commitment in relationships, as well as the conditions that foster interdependence. Additionally, it discusses how effective customer relationship management (CRM) can enhance profitability through improved customer retention and lifetime value.

Author

linh

Language

EN