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What is Understanding Consumer Behavior in Marketing about?

Consumer behavior refers to the behaviors consumers display when obtaining, consuming, and disposing of products and services. It involves activities people undertake when searching for, purchasing, using, evaluating, and disposing of goods and services that satisfy their needs. Consumer buying behavior specifically refers to the final consumers - individuals and households - who purchase goods and services for personal use. Marketers are interested in how consumers respond to different marketing strategies

Author

Lovely Monga

Language

EN