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What is Advertising Evolution in Nigeria about?
The paper discusses the evolution of advertising in Nigeria, highlighting its indigenous roots and the transition to Western-style advertising with the establishment of foreign agencies. It emphasizes the significance of traditional methods, such as the town crier and oral advertising, which have persisted alongside modern practices. The article also notes the impact of the Nigerian Enterprises Promotion Decree of 1972, which encouraged local ownership and led to a growth in the number of advertising agenci
- Author
- Bishara Christopher
- Language
- EN