About this document
FOMO by linilianaau is a document available to read on EtoBox.
The research investigates the impact of fear of missing out (FOMO) on mindful consumption behavior among Generation Z, highlighting the relationship between FOMO, social media fatigue, and mindfulness. Findings suggest that FOMO significantly influences social media fatigue and mindful consumption behavior, indicating that excessive exposure to social media can hinder mindful decision-making. The study emphasizes the need for marketers to consider social media fatigue as a challenge while leveraging FOMO in
- Author
- linilianaau
- Language
- EN