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Impact of AI on OTT Consumer Preferences by ranudas.c0100 is a document available to read on EtoBox.

This project report by Ranu Das for a B.com Honours degree examines the growth and impact of consumer preferences in Over-the-Top (OTT) platforms, focusing on factors influencing viewing behavior. The research aims to identify key determinants shaping consumer choices in OTT content consumption, analyzing data to provide insights for industry stakeholders. The study highlights the transformative effect of OTT platforms on traditional media and explores the evolving landscape of digital entertainment consump

Author

ranudas.c0100

Language

EN