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What is Sustainable Customer Relationship Management about?

The paper discusses Sustainable Customer Relationship Management (SCRM), which integrates sustainability into customer relationship practices, aiming to engage environmentally and socially conscious customers. It reviews 139 research papers to classify the current state of SCRM knowledge, identify major research streams, and propose future research directions. The findings highlight the need for a holistic approach to SCRM that encompasses various business processes beyond marketing, addressing gaps in exis

Author

jenniferwidmer.96

Language

EN