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What is Business Plan and Marketing Strategy Guide about?

This document provides guidance on creating a business plan for a new service or product. It outlines key sections to include such as targets and performance measures, legal and regulatory requirements, and financial systems. It also discusses creating a risk assessment with risk categories, control measures, and contingencies. Instructions are given to create an Excel sheet to record documents used for the new service along with software, format, details, and evidence. Guidance is provided on planning a we

Author

Yusra Albukhari

Language

EN