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Marketing Planning and Segmentation Strategies by Rama.fallouh is a document available to read on EtoBox.
What is Marketing Planning and Segmentation Strategies about?
Marketing planning is the structured process of setting marketing objectives and strategies to achieve business goals, such as increasing market share. It involves understanding market segmentation, targeting specific customer groups, and positioning products effectively. The document outlines various segmentation strategies, including demographic, geographic, psychographic, and socio-economic factors, as well as the differences between niche and mass markets.
- Author
- Rama.fallouh
- Language
- EN