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What is Understanding Persuasion Techniques about?

This document provides an overview of Module 6 which focuses on persuasion. It discusses how people have a "persuasion schema" or set of techniques for persuading and being persuaded. It explores two models of how people process persuasive attempts: central route/systematic processing which involves careful consideration of message content when the issue is personally relevant and able to think about it, and peripheral route/heuristic processing, where people rely on mental shortcuts and context cues rather

Author

Demmelash Wannaw

Language

EN